Malé černé

I helped build the Malé černé brand. Malé černé is a schop combination of secondhand and coffee. The original logo is a combination of a clothes hanger and a coffee mug. After some time, the owners retreated from coffee and remained only with clothes, but the store grew and divided into two branches men’s and ladies‘. I worked on a redesign based on the original logo. The difference is primarily in the buttons (ladies have them on the opposite side than men), this is a small but important detail that tells about the concept of the store. Second hand is selective, it is based on the quality of processing and materials, also the details. I kept the colors of the coffee and the font.

In addition to the logo, I worked on business cards, social networks (now I do content and campaigns) vouchers, stickers, banners, stamp, posters, emailing.