Flector Rapidcaps

In cooperation with Czech Television, we created a spot for the pharmaceutical company IBSA.

Flector rapidcaps is another medication in the flector line and this time it focuses on headache, toothache and period pain.

My task was to create a concept (and realize it), while at the same time sticking to the elements that had already been set by the previous series of medicine.

I created an illustration and animation of a lady who has all kinds of pain. They disappear using the identification element for Flector (some kind of comet), the lady smiles. An important element is the connection between the characters (the girls and the characters on the box) and the red comet. These elements, when combined, form the packaging for Rapid capsules.